Building a Cosmic Identity: Third Eye TV
I designed a branding package for “Third Eye TV”, a fictional tv channel exploring the universe's mysteries. The goal was to design two screen that smoothly transitioned between each other, including a lower third. I set my target audience as those us that are more interested in the secrets of space and the universe, along with conspiracy theorists, I drew inspiration from retro science diagrams that you’d find in an old textbook and a space aesthetic to create an immersive brand identity.
Crafting the Vision: My design process
I designed a branding package for “Third Eye TV”, a fictional tv channel exploring the universe's mysteries. The goal was to design two screen that smoothly transitioned between each other, including a lower third. I set my target audience as those us that are more interested in the secrets of space and the universe, along with conspiracy theorists, I drew inspiration from retro science diagrams that you’d find in an old textbook and a space aesthetic to create an immersive brand identity.
Project Outcome: A Triumph for Third Eye TV
The brand packaging video for Third Eye TV was a great success and makes for an excellent showcase of my motion skills. I really enjoyed learning these new techniques in After Effects, particularly the creation of a looping pattern and an grid-like room design. These elements brought a unique aesthetic to the video that I feel captured the brand's essence. My professor was thoroughly impressed with the final result, giving me nearly full marks. While I can't think of any changes I would make, this experience made me certain that I was made for motion design, which is what I really hope to go into for my placement. Overall, this project not only showcased my skills but also filled me with excitement for future design challenges!
This Project and More...
This isn’t the only project that I have done throughout my career, I've also got more works here, and I occasionally show off my stuff on my linkedIn!